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  Expedia Case Study (PDF download)



 
Author: Stephen Rickerby
Publication Date: 31 March 2008
Format: PDF eBook Download 11 pages
 
PDF INSTANT DOWNLOAD (0.9mb)
 
 
 
 

List Price: £5.99


Availability: Available to download now
Product Code: CASE STUDY 6
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Description See Sample Pages
 
This is a PDF case study of Expedia (an online travel company) available for instant download. It includes exactly the same material found in this case study in the book Travel & Tourism Case Studies by Stephen Rickerby, namely: 
  1. An introduction to the company
  2. History and development
  3. Structure
  4. Operations
  5. Customer service
  6. Finance
  7. Marketing
  8. Future developments
The case study concludes with issues to consider and discussion questions (differentiated by level).
 
Readership
 
This case study is intended to support students and tutors of Level 3 BTEC and OCR Nationals, GCE (AS and A2), HND/C and Foundation Degree Travel and Tourism courses by providing inside information about real travel and tourism industry organisations. 
 
Case Study Introduction
 
"Expedia is an online travel company, whose website www.expedia.co.uk is the online booking website provided for its British customers by the US-based, international corporation Expedia. Customers access Expedia’s website to research and book travel, accommodation and other tourism products and services.

 

Founded in 1995 as part of the Microsoft Corporation, Expedia launched its US website in 1996. Expedia’s UK website went online in 1998 as the company began its international expansion into Europe as well as Canada.  As internet use expanded after the millennium, the company developed rapidly in the UK from a small customer base of ‘in-the-know’ independent travellers and early internet users to a much more mainstream business with a wide appeal to the general travelling public".
Author Information
 
Stephen Rickerby is a Chief Examiner and Principal Moderator in Travel and Tourism. With over 25 years teaching experience, he has taught the subject since the early 1990s and was, until recently, Head of Department in a Sixth Form College. Stephen is the author of several Travel and Tourism text books and resources, and has experience of the industry, working in a specialist tour operating company. Currently a consultant, assessor and writer in tourism education, Stephen regularly leads in-service training courses for teachers and lecturers of Travel and Tourism.

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