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  Going Places Travel Agency Case Study (PDF download)



 
Author: Stephen Rickerby
Publication Date: 31 March 2008
Format: PDF eBook Download 13 pages
 
PDF INSTANT DOWNLOAD (1.1mb)
 
 
 
 

List Price: £5.99


Availability: Available to download now
Product Code: CASE STUDY 1
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Description See Sample Pages
 
This is a PDF case study of Going Places Travel Agency available for instant download. It includes exactly the same material found in this case study in the book Travel & Tourism Case Studies by Stephen Rickerby, namely: 
  1. An introduction to the company
  2. History and development
  3. Structure
  4. Operations
  5. Customer service
  6. Finance and funding
  7. Marketing
  8. Future developments
The case study concludes with issues to consider and discussion questions (differentiated by level).
 
Readership
 
This case study is intended to support students and tutors of Level 3 BTEC and OCR Nationals, GCE (AS and A2), HND/C and Foundation Degree Travel and Tourism courses by providing inside information about real travel and tourism industry organisations.
 

Case Study Introduction

 
"Going Places is one of the UK's biggest and best-known high street travel agents. It is a travel agency ‘multiple’, which means that Going Places has many branches around the country – over 400 in 2007, although this number was as high as 720 in 2002. Like many famous names in the travel and tourism industry, Going Places actually belongs to a larger organisation. It was formerly part of the MyTravel Group, which in turn merged into the Thomas Cook Group of travel companies in 2007. This process of one large organisation owning or controlling different parts of the travel industry is known as ‘integration’ – the Thomas Cook Group is a vertically-integrated organisation since it owns a wide range of companies at different levels of the chain of distribution in travel and tourism, including travel agencies, tour operators and airlines. As Figure 1.1 indicates, Going Places is now one of Thomas Cook Group’s UK and Ireland brands".
Author Information
 
Stephen Rickerby is a Chief Examiner and Principal Moderator in Travel and Tourism. With over 25 years teaching experience, he has taught the subject since the early 1990s and was, until recently, Head of Department in a Sixth Form College. Stephen is the author of several Travel and Tourism text books and resources, and has experience of the industry, working in a specialist tour operating company. Currently a consultant, assessor and writer in tourism education, Stephen regularly leads in-service training courses for teachers and lecturers of Travel and Tourism.

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