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  Kyle Travel Case Study (PDF download)



 
Author: Stephen Rickerby
Publication Date: 31 March 2008
Format: PDF eBook Download 9 pages
 
PDF INSTANT DOWNLOAD (0.7mb)
 
 
 
 

List Price: £5.99


Availability: Available to download now
Product Code: CASE STUDY 2
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Description See Sample Pages
 
This is a PDF case study of Kyle Travel available for instant download. It includes exactly the same material found in this case study in the book Travel & Tourism Case Studies by Stephen Rickerby, namely: 
  1. An introduction to the company
  2. Development
  3. Structure
  4. Operations
  5. Customer service
  6. Finance and marketing
  7. Future developments
The case study concludes with issues to consider and discussion questions (differentiated by level).
 
Readership
 
This case study is intended to support students and tutors of Level 3 BTEC and OCR Nationals, GCE (AS and A2), HND/C and Foundation Degree Travel and Tourism courses by providing inside information about real travel and tourism industry organisations.
 
Case Study Introduction
 

"Kyle Travel is a small travel agency with two shops in the Tees Valley in North East England. One of the shops is in the commuter town of Yarm, Cleveland (see Figure 2.1) and the other is in Barnard Castle, a market town in County Durham.

 

The business is a ‘miniple’. Travel agency miniples are small to medium-sized companies with few rather than many branches, often clustered in a particular geographical region. Despite the contraction and horizontal integration of the travel agency sector in recent years, miniples like Kyle Travel continue to trade profitably, often in city suburbs and rural towns, providing a personalised service to many loyal customers".
Author Information
 
Stephen Rickerby is a Chief Examiner and Principal Moderator in Travel and Tourism. With over 25 years teaching experience, he has taught the subject since the early 1990s and was, until recently, Head of Department in a Sixth Form College. Stephen is the author of several Travel and Tourism text books and resources, and has experience of the industry, working in a specialist tour operating company. Currently a consultant, assessor and writer in tourism education, Stephen regularly leads in-service training courses for teachers and lecturers of Travel and Tourism.

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