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  Legoland Windsor Case Study (PDF download)



 
Author: Stephen Rickerby
Publication Date: 31 March 2008
Format: PDF eBook Download 11 pages
 
PDF INSTANT DOWNLOAD (1.9mb)
 
 
 
 

List Price: £5.99


Availability: Available to download now
Product Code: CASE STUDY 13
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Description See Sample Pages
 
This is a PDF case study of Legoland Windsor (a theme park attraction) available for instant download. It includes exactly the same material found in this case study in the book Travel & Tourism Case Studies by Stephen Rickerby, namely: 
  1. An introduction to the attraction
  2. History and development
  3. Ownership structure 
  4. Operations
  5. Staffing 
  6. Funding and finance
  7. Marketing
  8. Future developments
The case study concludes with issues to consider and discussion questions (differentiated by level).
 
Readership
 
This case study is intended to support students and tutors of Level 3 BTEC and OCR Nationals, GCE (AS and A2), HND/C and Foundation Degree Travel and Tourism courses by providing inside information about real travel and tourism industry organisations.
 
Case Study Introduction
 
"Legoland Windsor is a theme park situated to the west of London. It was built to be a tourist attraction, in contrast to Durham Cathedral for example (see Case Study 12), which, like many heritage attractions, was built for another purpose and became a tourist attraction at a later date.

 

The theme for Legoland Windsor theme park is the Lego construction toy. The toy is Danish in origin and the first Legoland theme park was in Denmark. The name Legoland Windsor distinguishes the UK theme park from the Danish original and from the two other Legolands in Germany and the USA. Windsor, largely due to its castle being an important royal residence, is a historic tourism destination in itself".
Author Information
 
Stephen Rickerby is a Chief Examiner and Principal Moderator in Travel and Tourism. With over 25 years teaching experience, he has taught the subject since the early 1990s and was, until recently, Head of Department in a Sixth Form College. Stephen is the author of several Travel and Tourism text books and resources, and has experience of the industry, working in a specialist tour operating company. Currently a consultant, assessor and writer in tourism education, Stephen regularly leads in-service training courses for teachers and lecturers of Travel and Tourism.

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