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  Ocean Village Case Study (PDF download)



 
Author: Stephen Rickerby
Publication Date: 31 March 2008
Format: PDF eBook Download 11 pages
 
PDF INSTANT DOWNLOAD (1.1mb)
 
 
 
 

List Price: £5.99


Availability: Available to download now
Product Code: CASE STUDY 5
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Description See Sample Pages
 
This is a PDF case study of Ocean Village (a cruise company) available for instant download. It includes exactly the same material found in this case study in the book Travel & Tourism Case Studies by Stephen Rickerby, namely: 
  1. An introduction to the company
  2. History and development
  3. Structure
  4. Operations
  5. Customer service
  6. Funding
  7. Marketing
  8. Future developments
The case study concludes with issues to consider and discussion questions (differentiated by level).
 
Readership
 
This case study is intended to support students and tutors of Level 3 BTEC and OCR Nationals, GCE (AS and A2), HND/C and Foundation Degree Travel and Tourism courses by providing inside information about real travel and tourism industry organisations.
 
Case Study Introduction
 
"Ocean Village operates two cruise ships – Ocean Village and Ocean Village Two. It markets fly-cruise holidays in the Caribbean during the northern hemisphere winter and offers Mediterranean cruises in the summer.

Ocean Village’s idea is to offer a different style of cruising holiday that appeals to customers who have not been on this type of holiday before and who would not otherwise think of doing so. Ocean Village cruises are ‘new cruises’. They are targeted at a younger clientele; traditionally cruises have appealed to mature and senior adult age groups. More than half of Ocean Village’s passengers are first-time cruisers. The average age of Ocean Village passengers, just 43 in the summer season, is over ten years younger than the cruising market’s norm".
Author Information
 
Stephen Rickerby is a Chief Examiner and Principal Moderator in Travel and Tourism. With over 25 years teaching experience, he has taught the subject since the early 1990s and was, until recently, Head of Department in a Sixth Form College. Stephen is the author of several Travel and Tourism text books and resources, and has experience of the industry, working in a specialist tour operating company. Currently a consultant, assessor and writer in tourism education, Stephen regularly leads in-service training courses for teachers and lecturers of Travel and Tourism.

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