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  Shearings Holidays Case Study (PDF download)



 
Author: Stephen Rickerby
Publication Date: 31 March 2008
Format: PDF eBook Download 11 pages
 
PDF INSTANT DOWNLOAD (0.8mb)
 
 
 
 


List Price: £5.99


Availability: Available to download now
Product Code: CASE STUDY 9
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Description See Sample Pages
 
This is a PDF case study of Shearings Holidays available for instant download. It includes exactly the same material found in this case study in the book Travel & Tourism Case Studies by Stephen Rickerby, namely: 
  1. An introduction to the company
  2. History and development
  3. Structure
  4. Operations
  5. Staffing and customer service
  6. Finance
  7. Marketing
  8. Future developments
The case study concludes with issues to consider and discussion questions (differentiated by level).
 
Readership
 
This case study is intended to support students and tutors of Level 3 BTEC and OCR Nationals, GCE (AS and A2), HND/C and Foundation Degree Travel and Tourism courses by providing inside information about real travel and tourism industry organisations.
 
Case Study Introduction
 

"Shearings Holidays is a major UK tour operator specialising in coach holidays, aimed primarily at older people – the so called ‘grey market’. The company offers holidays in the UK and overseas. Shearings is a diversified business providing cruise and air travel holidays as well as coach-based trips. As well as 300 coaches, the company’s assets include a chain of 44 hotels and 8 high street travel agency shops. For 2008, as Figure 9.1 shows, a range of four different Shearings Holidays brochures promoted the company’s products".

Author Information
 
Stephen Rickerby is a Chief Examiner and Principal Moderator in Travel and Tourism. With over 25 years teaching experience, he has taught the subject since the early 1990s and was, until recently, Head of Department in a Sixth Form College. Stephen is the author of several Travel and Tourism text books and resources, and has experience of the industry, working in a specialist tour operating company. Currently a consultant, assessor and writer in tourism education, Stephen regularly leads in-service training courses for teachers and lecturers of Travel and Tourism.

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