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Travel & Tourism Case Studies
Case studies are an excellent way to find out what really happens in the world of travel and tourism. This book is suitable for a wide range of qualifications and includes discussion points and questions that are differentiated by level.
Key Features
- Case studies of REAL travel and tourism organisations
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Focuses on topics such as marketing, customer service, operations, finance, etc.
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Full-colour, clear, easy-to-use page layout
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Test questions and discussion points to engage students
- Written by by an experienced Travel & Tourism chief examiner and principal moderator
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Price includes FREE access to tandtONLine, our unique resources website for travel and tourism staff and students, with a host of features regularly updated by academic staff and industry experts
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