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  Unit 11 Investigating the Cruise Industry (eUnit PDF download)



 
Author: Ray Youell
Publication Date: 19 November 2010
Format: PDF eBook Download 36 pages
 
EBOOK PDF INSTANT DOWNLOAD (7.2mb)
 
 

List Price: £5.99


Availability: Available to download now
Product Code: 1014
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Description
 
This is a PDF of Unit 11 Investigating the Cruise Industry available for instant download. It includes exactly the same material found in this unit in the textbook Travel & Tourism for BTEC Level 3 Book 2 (3rd edition) - an icebreaker, student activities, case studies, student test, assignment, etc. - but allows you to carry out full text searches for topics, link directly to all the websites featured in the unit and use images, tables and charts in your presentations.
 
Unit Overview
 
"Cruising is one of the fastest-growing industries in the travel and tourism sector, offering a wide variety of job opportunities to people from all backgrounds who want to see the world while they work. Cruising has a very glamorous image and has long been considered an expensive way to travel and explore destinations. However, the cruise industry is changing rapidly – new companies have entered the market and offer cruises at package holiday prices. Also, cruising is no longer just for the rich and famous! People from all walks of life go on cruises, tempted by the lower prices and the informality offered by some of the new cruise companies.

In this unit you will learn about the development of cruising and the structure of the cruise industry. You will look in detail at the many employment opportunities in cruising, both on board ship and ashore, and consider the advantages and disadvantages of taking a job in the industry. The unit also examines the cruise market – cruise areas, types of cruises, ships, design features and products. You will learn how to select cruises that appeal to cruise customers and meet specific needs. You will also have the opportunity to investigate potential future developments in cruising and explore the positive and negative effects of an expanding cruise industry".
 
Also available in printed format in this book.
Author Information
 
Ray Youell has more than 25 years’ experience of the travel and tourism industry and academic work. He has been writing textbooks for more than 15 years and is regularly consulted by government departments and awarding bodies on a range of issues concerning travel and tourism teaching and learning. Professionally, Ray is a member of the Tourism Society and the Society of Authors.

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