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  Virgin Trains Case Study (PDF download)



 
Author: Stephen Rickerby
Publication Date: 31 March 2008
Format: PDF eBook Download 13 pages
 
PDF INSTANT DOWNLOAD (1.1mb)
 
 
 
 

List Price: £5.99


Availability: Available to download now
Product Code: CASE STUDY 8
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Description See Sample Pages
 
This is a PDF case study of Virgin Trains available for instant download. It includes exactly the same material found in this case study in the book Travel & Tourism Case Studies by Stephen Rickerby, namely: 
  1. An introduction to the company
  2. History and development
  3. Structure
  4. Operations
  5. Staffing and customer service
  6. Finance and funding
  7. Marketing
  8. Future developments
The case study concludes with issues to consider and discussion questions (differentiated by level).
 
Readership
 
This case study is intended to support students and tutors of Level 3 BTEC and OCR Nationals, GCE (AS and A2), HND/C and Foundation Degree Travel and Tourism courses by providing inside information about real travel and tourism industry organisations.
 
Case Study Introduction
 

"Virgin Trains (VT) operates express trains on the West Coast main railway line from London Euston to Birmingham, Manchester, North Wales, Liverpool and Scotland. The company ran trains on a series of cross-country routes in various directions from Birmingham New Street station until it lost the Cross Country franchise in 2007. In the UK, trains are operated by private sector train operating companies (TOCs), like Virgin Trains, along routes that they franchise from the government. The West Coast Main Line is Virgin’s remaining franchise".
Author Information
 
Stephen Rickerby is a Chief Examiner and Principal Moderator in Travel and Tourism. With over 25 years teaching experience, he has taught the subject since the early 1990s and was, until recently, Head of Department in a Sixth Form College. Stephen is the author of several Travel and Tourism text books and resources, and has experience of the industry, working in a specialist tour operating company. Currently a consultant, assessor and writer in tourism education, Stephen regularly leads in-service training courses for teachers and lecturers of Travel and Tourism.

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