Description:
This book presents 15 case studies of travel and tourism organisations that operate in the UK across different sectors of the industry - Going Places, Kyle Travel, Kuoni, Lynchpin Tours, Ocean Village, Expedia, bmi, Virgin Trains, Shearings, Novotel, the Giant's Cuaseway, Durham Cathedral, Legoland Windsor, South West Tourism and Thomson Holidays/TUI. It is intended to support students and tutors of Level 3 BTEC and Nationals, GCE (AS and A2) and Foundation Degree Travel and Tourism courses by providing inside information about real travel and tourism industry organisations.
Each of the 15 case studies, having introduced its subject organisation in broad terms, goes on to outline its history and development to date and to examine its structure and operations, staffing or customer service, finance/funding and marketing. The organisation's likely future path is indicated, and a range of issues to consider is introduced. Each case study concludes with discussion questions, differentiated by level and pertinent to Level 3, AS/A2 or Foundation Degree study. Hard information about real travel and tourism organisations can be difficult or time consuming to obtain for the busy teacher or student. It is hoped that this book will ease the pain to some degree.
And don’t forget, the price includes FREE access to tandtONLine, the unique web resource to keep you one step ahead in travel and tourism – there’s really nothing quite like it! Developed specifically for lecturers, teachers and students, tandtONLine gives you a host of features that are regularly updated by academic staff and industry specialists, including - updated news on the travel and tourism industry, key tourism statistics, links to useful websites and extra staff teaching resources, including blank maps and a glossary of common terms.
About the author
Stephen Rickerby is a Chief Examiner and Principal Moderator in Travel and Tourism. With over 25 years teaching experience, he has taught the subject since the early 1990s and was, until recently, Head of Department in a Sixth Form College. Stephen is the author of several Travel and Tourism text books and resources, and has experience of the industry, working in a specialist tour operating company. Currently a consultant, assessor and writer in tourism education, Stephen regularly leads in-service training courses for teachers and lecturers of Travel and Tourism.
You may be interested in our full range of BTEC National, GCE AS/A2 and Higher Vocational books and resources.
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