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Novotel Case Study eBook

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Our Price: £7.99(Inc. 20% VAT)

Product: Casestudy10
Author: Stephen Rickerby
Publication Date: 31 March 2008
Format: eBook PDF
Extent: 11 pages

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This is a PDF eBook case study of Novotel (part of the Accor Hotels Group) available for instant download. It includes exactly the same material found in this case study in the book Travel & Tourism Case Studies by Stephen Rickerby, namely:

An introduction to the company
History and development
Structure
Operations
Customer service and staffing
Financial strategy
Marketing
Future developments

The case study concludes with issues to consider and discussion questions (differentiated by level). It is intended to support students and tutors of Level 3 BTEC, AS/A2, HND/C and Foundation Degree Travel & Tourism courses by providing useful information about real travel and tourism organisations.

What can I do with this eBook?

eBook for personal use by single user - this PDF can be read on a PC, tablet or mobile by a single purchaser. Printing is allowed, but uploading to a VLE network is strictly prohibited.

Copyright Notice: our eBooks have an embedded code to detect copyright infringements, including unauthorised sharing and uploading.

Stephen Rickerby is a Chief Examiner and Principal Moderator in Travel and Tourism. With over 25 years teaching experience, he has taught the subject since the early 1990s and was, until recently, Head of Department in a Sixth Form College. Stephen is the author of several Travel and Tourism text books and resources, and has experience of the industry, working in a specialist tour operating company. Currently a consultant, assessor and writer in tourism education, Stephen regularly leads in-service training courses for teachers and lecturers of Travel and Tourism.

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