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  South West Tourism Case Study (PDF download)



 
Author: Stephen Rickerby
Publication Date: 31 March 2008
Format: PDF eBook Download 11 pages
 
PDF INSTANT DOWNLOAD (1.6mb)
 
 
 
 

List Price: £5.99


Availability: Available to download now
Product Code: CASE STUDY 14
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Description See Sample Pages
 
This is a PDF case study of South West Tourism (a UK regional tourist board) available for instant download. It includes exactly the same material found in this case study in the book Travel & Tourism Case Studies by Stephen Rickerby, namely: 
  1. An introduction to the organisation
  2. Development
  3. Structure and staffing
  4. Operations and customer service
  5. Government funding 
  6. Marketing
  7. Future developments
The case study concludes with issues to consider and discussion questions (differentiated by level).
 
Readership
 
This case study is intended to support students and tutors of Level 3 BTEC and OCR Nationals, GCE (AS and A2), HND/C and Foundation Degree Travel and Tourism courses by providing inside information about real travel and tourism industry organisations. 
 

Case Study Introduction

 
"South West Tourism is the Regional Tourist Board (RTB) for the South West of England. Its role is to work with and encourage other travel and tourism organisations to promote and develop tourism in South West England – Bath, Bristol, Bournemouth/Poole, Cornwall and the Isles of Scilly, Devon, Dorset, Somerset, Gloucestershire (including Cotswolds and Forest of Dean destinations) and Wiltshire, as shown in Figure 14.1. South West Tourism (SWT) is a partnership of organisations from the private, public and voluntary sectors of the tourist economy".
Author Information
 
Stephen Rickerby is a Chief Examiner and Principal Moderator in Travel and Tourism. With over 25 years teaching experience, he has taught the subject since the early 1990s and was, until recently, Head of Department in a Sixth Form College. Stephen is the author of several Travel and Tourism text books and resources, and has experience of the industry, working in a specialist tour operating company. Currently a consultant, assessor and writer in tourism education, Stephen regularly leads in-service training courses for teachers and lecturers of Travel and Tourism.

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