This is a PDF of Unit 11 Investigating the Cruise Industry available for instant download. It includes exactly the same material found in this unit in the textbook Travel & Tourism for BTEC Level 3 Book 2 (3rd edition)
by Ray Youell - an icebreaker, student activities, case studies, student test, assignment, etc. - but allows you to carry out full text searches for topics and link directly to all the websites featured in the unit.
In this unit you will learn about the development of cruising and the structure of the cruise industry. You will look in detail at the many employment opportunities in cruising, both on board ship and ashore, and consider the advantages and disadvantages of taking a job in the industry. The unit also examines the cruise market – cruise areas, types of cruises, ships, design features and products. You will learn how to select cruises that appeal to cruise customers and meet specific needs. You will also have the opportunity to investigate potential future developments in cruising and explore the positive and negative effects of an expanding cruise industry.
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