This is a PDF of Unit 19 Visitor Attractions available for instant download. It includes exactly the same material found in this unit in the textbook Travel & Tourism for BTEC Level 3 Book 2 (3rd edition)
by Ray Youell - an icebreaker, student activities, case studies, student test, assignment, etc. - but allows you to carry out full text searches for topics and link directly to all the websites featured in the unit.
In this unit you will learn about different types of visitor attractions, and the products and services they offer. You will discover how attractions use different kinds of interpretation techniques to inform, educate and entertain visitors, including displays, leaflets and costumed guides. You will also investigate the appeal of attractions to different types of visitors and the key features that affect their decision to visit, such as location, opening times, transport links and admission charges. Finally, the unit explores the importance of visitor attractions to the popularity and appeal of UK tourist destinations. Supervised visits to local and national attractions, and talks by people working in the attractions industry, will help you to understand how attractions operate, plus the techniques they use to attract and retain visitors.
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