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Unit 5 Marketing Travel and Tourism Products and Services eUnit (2010 specifications)

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Unit 5 Marketing Travel and Tourism Products and Services eUnit (2010 specifications)
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Product:  1005
Author:  Ray Youell
Publication Date:  8 September 2010
Format:  eBook PDF
Extent:  36 pages

Unit 3 The UK as a Destination eUnit (2010 specifications)Unit 3 The UK as a Destination eUnit (2010 specifications)

This is a PDF of Unit 5 Marketing Travel and Tourism Products and Services available for instant download. It includes exactly the same material found in this unit in the textbook Travel & Tourism for BTEC Level 3 Book 1 (3rd edition) by Ray Youell - an icebreaker, student activities, case studies, student test, assignment, etc. - but allows you to carry out full text searches for topics and link directly to all the websites featured in the unit. 
 
Unit Overview
 
This unit introduces you to marketing in the context of travel and tourism. You will examine key factors influencing marketing and investigate the marketing mix (also known as the 4 Ps) in travel and tourism. The unit gives you the chance to put theory into practice by carrying out a market research activity for a travel and tourism organisation and producing a promotional campaign, with accompanying promotional materials.
 
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  1. eBook for personal use by single user - this PDF can be read on a PC, tablet or mobile by a single purchaser. Printing is allowed, but uploading to a VLE network is strictly prohibited.
  2. eBook to upload to a VLE network (12-month licence) - this PDF can be uploaded to a secure, closed VLE network and accessed by staff and students at the purchasing institution for one year from the date of purchase. Printing is allowed.
  3. eBook to upload to a VLE network (24-month licence) - this PDF can be uploaded to a secure, closed VLE network and accessed by staff and students at the purchasing institution for two years from the date of purchase. Printing is allowed.

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 Also available in printed format in this textbook.

Ray Youell has more than 25 years’ experience of the travel and tourism industry and academic work. He has been writing textbooks for more than 15 years and is regularly consulted by government departments and awarding bodies on a range of issues concerning travel and tourism teaching and learning. Professionally, Ray is a member of the Tourism Society and the Society of Authors.
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Accurate title
Saturday, 14 July 2012  | 

Good, would have liked a few case studies.

 

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