In this unit you will develop the skills needed to examine, interpret and analyse a variety of statistics that measure the importance of tourism to the UK. There are many influences on the industry and these are changing all the time – some are within the control of travel and tourism organisations, while others are beyond their control. You will need to know how organisations react to changes and trends to determine how they operate now and in the future.
You will investigate the scope of the industry, its terminology and its key components. Travel and tourism is a business with the customer at the forefront. Different types of organisation have different roles and offer a range of products and services to many different types of customer. You will need to understand how travel and tourism organisations work together to benefit both themselves and their customers, and you should be able to name examples of the key organisations in all sectors.
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