Written by Ray Youell, and exactly matched to the 2019 Pearson BTEC National Level 3 Travel and Tourism specifications, this eBook (digital download - not a printed book
) provides comprehensive coverage of Unit 1 The World of Travel and Tourism
. The 108 pages include up-to-date content and tourism statistics, plus student activities linked to the assessment outcomes, case studies of real world scenarios and weblinks to allow further research. It is designed to be uploaded to a closed virtual learning environment (VLE) and can be accessed by a student group.Unit Overview
In this unit you will develop the skills needed to examine, interpret and analyse a variety of statistics that measure the importance of tourism to the UK. There are many influences on the industry and these are changing all the time – some are within the control of travel and tourism organisations, while others are beyond their control. You will need to know how organisations react to changes and trends to determine how they operate now and in the future.
You will investigate the scope of the industry, its terminology and its key components. Travel and tourism is a business with the customer at the forefront. Different types of organisation have different roles and offer a range of products and services to many different types of customer. You will need to understand how travel and tourism organisations work together to benefit both themselves and their customers, and you should be able to name examples of the key organisations in all sectors.
What can I do with this digital download?
This eBook can be uploaded to a secure, closed VLE network and accessed by staff and students at the purchasing institution only. Printing is allowed and there is no time limit on access.
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