(online orders only)

Latest Reviews
Rating:  
Helpful
Wednesday, 7 April 2021  |  Stephen

I found these helpful. Thankyou


Rating:  
Helpful
Wednesday, 7 April 2021  |  Stephen

I found these helpful. Thankyou

Travel and Tourism Case Studies Textbook

Travel and Tourism Case Studies Textbook
Zoom  Zoom
Our Price:  £11.99
List Price:  £15.99
You Save:  £4.00 (25%)

  Browseinside...  

Product:  ISBN9780955019067
Author:  Stephen Rickerby
Publication Date:  31 March 2008
Format:  Paperback
Extent:  175 pages



Bulk Discounts with Online Orders:  Buy 6 or more (-5%); Buy 11-20 (-10%); Buy 21+ (-15%)


This book by Stephen Rickerby presents 15 case studies of travel and tourism organisations that operate in the UK across different sectors of the industry - Going Places, Kyle Travel, Kuoni, Lynchpin Tours, Ocean Village, Expedia, bmi, Virgin Trains, Shearings, Novotel, the Giant's Causeway, Durham Cathedral, Legoland Windsor, South West Tourism and Thomson Holidays/TUI. It is intended to support students and tutors of Level 3 BTEC and OCR Nationals, GCE (AS and A2), HND/C and Foundation Degree Travel and Tourism courses by providing inside information about real travel and tourism industry organisations.
 
Each of the 15 case studies, having introduced its subject organisation in broad terms, goes on to outline its history and development to date and to examine its structure and operations, staffing or customer service, finance/funding and marketing. The organisation's likely future path is indicated, and a range of issues to consider is introduced. Each case study concludes with discussion questions, differentiated by level and pertinent to Level 3, AS/A2 or Foundation Degree study. Hard information about real travel and tourism organisations can be difficult or time consuming to obtain for the busy teacher or student. It is hoped that this book will ease the pain to some degree.
 
Stephen Rickerby is a Chief Examiner and Principal Moderator in Travel and Tourism. With over 25 years teaching experience, he has taught the subject since the early 1990s and was, until recently, Head of Department in a Sixth Form College. Stephen is the author of several Travel and Tourism text books and resources, and has experience of the industry, working in a specialist tour operating company. Currently a consultant, assessor and writer in tourism education, Stephen regularly leads in-service training courses for teachers and lecturers of Travel and Tourism.

Be the first to Write a Review for this item!


Travel and Tourism Publishing Ltd.

 Travel and Tourism                 Publishing

Search: