Latest Reviews
Rating:  
Student activities
01 March 2024  |  Gemma

Works well with the ebook. Recommended


Rating:  
Tech Award e-book
05 December 2023  |  JD

Covers the unit well.


Rating:  
lifesaver!
21 September 2023  |  Sam

Really useful when I'm in a hurry (always!), thank you

Travel and Tourism Case Studies eBook

Travel and Tourism Case Studies eBook
Zoom  Zoom
Our Price:  £12.99
Version  

  Browseinside...  

Product:  ISBN9780957109223SU
Author  Stephen Rickerby
Publication Date  31 March 2008
Format  eBook PDF
Extent  175 pages

Introducing Travel and Tourism VLE eBookIntroducing Travel and Tourism VLE eBook

This eBook by Stephen Rickerby presents 15 case studies of travel and tourism organisations that operate in the UK across different sectors of the industry - Going Places, Kyle Travel, Kuoni, Lynchpin Tours, Ocean Village, Expedia, bmi, Virgin Trains, Shearings, Novotel, the Giant's Causeway, Durham Cathedral, Legoland Windsor, South West Tourism and Thomson Holidays/TUI. It is intended to support students and tutors of Level 3 BTEC and OCR Nationals, GCE (AS and A2), HND/C and Foundation Degree Travel and Tourism courses by providing inside information about real travel and tourism industry organisations.
 
Each of the 15 case studies, having introduced its subject organisation in broad terms, goes on to outline its history and development to date and to examine its structure and operations, staffing or customer service, finance/funding and marketing. The organisation's likely future path is indicated, and a range of issues to consider is introduced. Each case study concludes with discussion questions, differentiated by level and pertinent to Level 3, AS/A2 or Foundation Degree study. Hard information about real travel and tourism organisations can be difficult or time consuming to obtain for the busy teacher or student. It is hoped that this book will ease the pain to some degree.
 
What can I do with each eBook version?
  1. eBook for personal use by single user - this PDF can be read on a PC, tablet or mobile by a single purchaser. Printing is allowed, but uploading to a VLE network is strictly prohibited.
  2. eBook to upload to a VLE network (12-month licence) - this PDF can be uploaded to a secure, closed VLE network and accessed by staff and students at the purchasing institution for one year from the date of purchase. Printing is allowed.
  3. eBook to upload to a VLE network (24-month licence) - this PDF can be uploaded to a secure, closed VLE network and accessed by staff and students at the purchasing institution for two years from the date of purchase. Printing is allowed.
Copyright Notice: our eBooks have an embedded code to detect copyright infringements, including unauthorised sharing and uploading.
 
Also available in printed format in this textbook.
Stephen Rickerby is a Chief Examiner and Principal Moderator in Travel and Tourism. With over 25 years teaching experience, he has taught the subject since the early 1990s and was, until recently, Head of Department in a Sixth Form College. Stephen is the author of several Travel and Tourism text books and resources, and has experience of the industry, working in a specialist tour operating company. Currently a consultant, assessor and writer in tourism education, Stephen regularly leads in-service training courses for teachers and lecturers of Travel and Tourism.

Be the first to Write a Review for this item!


Related Products
-10%
Tourism Development eBook

Tourism Development eBookFrom:  £26.99

  (4)
Travel and Tourism Publishing Ltd.

 Travel and Tourism                 Publishing

Search: